Location: South London
Increase natural search traffic from Google and other search engines via visibility and rank improvement initiatives such as identifying content opportunities that will drive top-of-the-funnel traffic through search engine visibility.
Key Role Responsibilities
" Responsible for building new and expanding any current PPC activity
" Monitor campaign budgets, and optimise accounts to meet key KPIs and targets.
" Work collaboratively with our Product Development lead to ensure the travel site build and ongoing enhancements are SEO-friendly, logging development tickets and working through prioritisation of tasks for our development sprints.
" Create and manage the commerce content strategy and schedule, highlighting opportunity keywords and areas for growth.
" Undertake regular audits of the site and provide recommendations for fixes and other remediation work.
Keep ahead of any changes to major search engines, be able to advise on strategic changes and mitigate negative effects.
" Create an environment for 'SEO excellence' sourcing appropriate tools/equipment to monitor and measure our performance.
" Undertake continuous detailed analysis of campaign performance in the live environment modifying plans in response to data and insight and subsequent communication of these results.
" Provide accurate and insightful live and post-performance analysis to stakeholders ensuring information is available to be fully reported and in line with KPIs and budget.
" Advising commerce, content and product teams on best practice and traffic/revenue projections for business cases.
Key Skills and Experience
Proven track record of designing and delivering SEO plans in a relevant business or sector.
Strong communication and interpersonal skills, and ability to work seamlessly with a cross-functional team of analysts, developers, marketers and product managers.
Ability to think strategically, analyse and interpret market and consumer information.
Proven ability to deliver positive outcomes in a fast-paced environment with the ability to take responsibility and multi-task in order to meet daily deadlines; having the tenacity to get things done is essential.
For this role you MUST have:
Comments are closed.